Vice President Kamala Harris speaks at a campaign event in Madison, Wisconsin, on Friday.
Morry Gash/AP
Vice President Kamala Harris and her allies are dramatically outspending former President Donald Trump and his political network on digital advertising, opening a $100 million lead on digital platforms since she became the Democratic nominee.
Since July 22, the day after President Joe Biden withdrew from the race, through today, Harris and allied Democratic groups have spent nearly $144 million on digital advertising, while Trump and allied GOP groups have spent just $40.2 million, according to AdImpact data.
The Harris Victory Fund — a joint fundraising committee that splits its proceeds between the Harris campaign and dozens of allied Democratic Party committees — accounts for most of the spending, more than $78 million, targeting voters across the country with a blitz of online ads soliciting campaign contributions. It’s a massive investment that has helped power Harris’ record-breaking grassroots fundraising since taking over the ticket.
The Harris campaign, meanwhile, has spent more than $38 million on digital advertising of its own, which includes more than $10 million targeting voters nationally, but also millions in key swing states – the campaign has spent between $3.1 and $3.5 million on digital advertising in each of Pennsylvania, Michigan, Wisconsin, Georgia, Arizona, North Carolina, and Nevada. In addition, Harris campaign has spent $2.8 million on digital advertising targeting Nebraska, aimed at the state’s up-for-grabs electoral vote.
On the GOP side, the Trump National Joint Fundraising Committee — the Republican equivalent of The Harris Victory Fund — accounts for most of the digital advertising over the last two months, about $18.8 million total. Nearly $16 million has targeted voters nationally, aimed at online fundraising, while the joint fundraising committee has also spent about $1.3 million on digital advertising in Pennsylvania, the linchpin battleground.
In addition, the committee has spent around $200,000 to $300,000 on digital advertising in the other key swing states like: Michigan, Wisconsin, Georgia, Arizona, North Carolina and Nevada.
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Publish date : 2024-09-23 09:49:00
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