At the ribbon cutting for the new Three Tree Coffee Roasters production headquarters in Statesboro, Georgia. All images courtesy of Three Tree.
With roots established for more than a decade in Statesboro, Georgia, Three Tree Coffee recently cut the ribbon on a trio of new facilities, including a roastery, training center and podcast studio.
While moving into a new 1,600-square-foot space, Three Tree upsized from a 15-kilo-capacity Ambex YM-15 roaster to a Loring S35 Kestrel machine, more than doubling its production capacity.
“We hope to double sales by fall 2025 through growing wholesale and e-commerce sales,” Three Tree Coffee Co-Founder Philip Klayman told Daily Coffee News. “We’re currently only using 40% of the Loring’s capacity. So we’re ready to roast some more.”
Previously, Three Tree production occurred inside its flagship coffee shop, which is still in business at 441 South Main Street.
“We were constantly running out of space as we needed more room for roasting production, more room for coffee shop seating and more room in the kitchen,” Klayman told Daily Coffee News. “This prompted us to move the roasting offsite to a dedicated space and the old space was used to expand the kitchen and create a dedicated seating area called the ‘Greenhouse.’”
In the new digs, Three Tree’s existing black-and-white palette combines with brown woods, comfy modern furniture, pops of colored wallpaper and potted plants. Head roaster Michaela Brown and former Three Tree barista Bentley Hendrix collaborated on an educational mural inside the facility.
“The mural traces the journey of coffee from plant to cup, but also highlights our mission along the way,” said Klayman. “It ends with a hand serving a cup of coffee.”
The company will also be serving up more episodes of its podcast “Coffee &,” in which Klayman provides specialty coffee education while also hosting conversations with people involved in the anti human trafficking movement.
“The purpose behind it is that, though we love coffee, this is about something bigger than coffee,” said Klayman. “We want to leverage our brand to raise awareness about human trafficking. There are 20-40 million people exploited every year through trafficking. These are situations where through force, fraud or coercion, victims are trapped into providing value to others at their own traumatizing expense. This is why we started the business.”
The coffees roasted and sold to support this mission are procured from a mix of import companies and direct-trade partners. Honduran coffees are purchased from Leticia Lopez and Harry Hutchens of Finca Terrerito, for example, while additional coffees come by way of importers such as Abana Estate, Long Miles Coffee, Cafe Intencional and others.
“When purchasing green coffee, we look for transparent pricing or sourcing, and varying high-quality flavor profiles,” said Klayman.
Philip Klayman, his wife Anna Klayman and business partner Kimberly Daly founded Three Three Coffee in 2014. After establishing a coffee shop, the company started roasting on a 5-pound machine made by now-defunct equipment maker Victory. Now, the new Loring will supply all three of the brand’s Stateboro coffee shops, two coffee coffee carts, direct-to-consumer sales and about 20 wholesale customers.
“The larger roasting capacity and the quality improvement from the Loring has been incredible,” said Philip. “We hope to grow as a regional coffee brand, expand our impact and continue connecting with others in the coffee community.”
Three Tree Coffee’s new roastery and lab is located at 441 S. Main St., Suite 1A, in Statesboro. Tell DCN’s editors about your new coffee shop or roastery here.
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Howard Bryman
Howard Bryman is the associate editor of Daily Coffee News by Roast Magazine. He is based in Portland, Oregon.
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Publish date : 2024-09-23 05:26:00
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