NEW YORK, NEW YORK – SEPTEMBER 08: Singer-songwriter Taylor Swift and Travis Kelce of the Kansas … [+] City Chiefs attend the Men’s Singles Final match between Taylor Fritz of the United States and Jannik Sinner of Italy on Day Fourteen of the 2024 US Open at USTA Billie Jean King National Tennis Center on September 08, 2024 in the Flushing neighborhood of the Queens borough of New York City. After Taylor Swift and her boyfriend Travis Kelce were seen singing along to The Darkness’ “I Believe In A Thing Called Love,” the song’s sales exploded. (Photo by Jamie Squire/Getty Images)
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Taylor Swift is so popular that everything she touches immediately becomes a trending topic. If she wears a shirt, it sells out. When she licenses a song for a TV show, her fans rush to watch it. This power even extends to music made by other acts.
The superstar and her boyfriend Travis Kelce were seen at the US Open tennis tournament recently, and, as is usually the case, all cameras were trained on her. Paparazzi—as well as the network airing the sporting event—know to watch Swift to catch every moment, as anything she does can, and likely will, go viral.
Swift and Kelce were spotted singing along to what the venue was playing in one special and fun moment, which, at one point, turned out to be one of the most famous singles in the rock world of the past several decades. The Darkness’ “I Believe In A Thing Called Love” has surged in sales after video of the power couple lip-syncing to the tune spread across social media platforms.
Luminate reports that in the past tracking week, “I Believe In A Thing Called Love” sold 1,250 copies in the U.S. That’s not a huge sum, but compared to how the song was performing just a few days before Swift and Kelce gave it a boost, it’s clear how powerful the two celebrities are.
Before the track became a trending topic—again—“I Believe In A Thing Called Love” sold just 200 copies. That means the cut experienced a 500% increase in purchases in just one week, and that gain seems to be connected inextricably to Swift and Kelce’s singalong.
“I Believe In A Thing Called Love” is back on a pair of Billboard charts this week, thanks to that improvement in purchases. The cut returns to its all-time peak on the Rock Digital Song Sales list as it lands at No. 13 this week. The Darkness’ sole smash has spent just four frames on the tally, and it’s doing as well right now as it ever has.
The same single nearly conquered another, similar ranking. “I Believe In A Thing Called Love” is back at No. 2 on the Hard Rock Digital Song Sales chart this week. If it wasn’t for Linkin Park’s comeback smash “The Emptiness Machine,” which this frame bolts to the throne, The Darkness likely would have risen back to the summit.
Source link : https://www.forbes.com/sites/hughmcintyre/2024/09/20/taylor-swift-helps-a-rock-bands-biggest-hit-increase-its-sales-by-500/
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Publish date : 2024-09-20 01:30:00
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