From the archives: Hy-Vee’s ‘helpful smile’ jingle celebrates 50 years
For decades Iowans have heard “a helpful smile in every aisle” on Hy-Vee commercials. Here’s a look at the jingle’s history, first published in 2014.
The Register
Iowa is home to the No. 1 grocery store in America according to shoppers.
Hy-Vee was voted the best grocery store in the country in USA TODAY 10Best Readers’ Choice Awards, beating out Aldi and Trader Joe’s. Hy-Vee moved up a spot in the rankings after finishing second in 2023.
The first Hy-Vee opened in Beaconsfield, Iowa in 1930. Now the company has more than 570 stores across nine Midwestern states with sales of more than $13 billion each year, according to the company.
Hy-Vee is also Iowa’s largest employer, hiring around 88,000 people, according to Statista.
USA TODAY 10Best uses a panel of experts to determine finalists in each category and turns to readers to vote and make the final selections.
What areas does Hy-Vee rank better than other grocery stores?
In addition to winning best overall grocery store, Hy-Vee placed in two specific categories from USA TODAY 10Best.
Hy-Vee was voted as the grocery store with the best produce by shoppers. The West Des Moines-based grocery chain just missed ranking first in best-prepared foods, coming in second to The Fresh Market.
What other grocery stores in Iowa won 10Best Reader’s Choice awards?Aldi: With 39 stores across Iowa, Aldi placed sixth on the best grocery list. It was also voted the grocery store chain with the sixth-best produce across the country.Trader Joe’s: With two stores in the state, Trader Joe’s was voted 10th best for prepared foods and eighth for best grocery store.Fresh Thyme Market: Having two locations in Iowa, Fresh Thyme Market also placed 10th on the list of best grocery stores. Fresh Thyme Market also has quality fruits and vegetables, placing seventh for grocery stores with the best produce.Whole Foods Market: West Des Moines is home to Iowa’s only Whole Foods Market, which was the only grocery chain in Iowa to make it the best store bakery list, where it placed eighth.What are the best grocery stores?Hy-VeeThe Fresh MarketHeinen’s Grocery StoreStew Leonard’sGelson’s MarketsALDIPublix Super MarketsTrader Joe’sWegmans Food MarketsFresh Thyme MarketWhat grocery stores have the best produce?Hy-VeeThe Fresh MarketHeinen’s Grocery StoreGelson’s Markets99 Ranch MarketALDIFresh Thyme MarketPublix Super MarketsNew Seasons MarketWegmans Food MarketsWhat grocery store has the best-prepared foods?The Fresh MarketHy-VeeDeli 4 You MarketStew Leonard’sGelson’s MarketsChampagne’s MarketWegmans Food MarketsPublix Super MarketsNew Seasons MarketTrader Joe’s
Kate Kealey is a general assignment reporter for the Des Moines Register. Reach her at kkealey@registermedia.com or follow her on Twitter at @Kkealey17.
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Publish date : 2024-09-11 12:59:00
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