PHILADELPHIA — Pennsylvania Democrats are launching a digital program designed to direct voters to personalized information on candidates who will appear down their ballot in the battleground state this fall.
The goal is twofold: get the word out about the state’s Democratic candidates and give the state party access to valuable data.
When organizers and volunteers hand out flyers about the upcoming election, there will now be a QR code that brings voters to the Pennsylvania Democrats’ website. Once a voter scans the QR code, they will be directed to enter their name and address, which will provide them with information on which candidates they have the opportunity to vote for, as well as on polling locations and mail voting instructions. Each of Pennsylvania’s 67 counties and state House districts have distinct literature to promote candidates who will appear on the ballot.
“When a voter used that QR code and accessed our website and got their information, we also tagged them in our vote builder database, so we knew that we had an interested voter that we could follow up with,” Mitch Kates, executive director of the Pennsylvania Democratic Party, told NBC News.
This will be the first presidential election cycle the state party will be using the “Vote Local PA” program, narrowing the focus down to the state House district level with nearly 400 distinct pieces of literature across Pennsylvania.
“The path to the White House runs through Pennsylvania, and Democrats are meeting voters where they are — at the doors, on the phones, and in their communities — to share our party’s commitment to fight for the people, to lower costs, and to protect our freedoms,” the Democratic National Committee’s acting co-executive director, Roger Lau, said in a statement.
“The DNC is investing more than ever before in state parties, supporting the largest-ever coordinated campaign on the ground in PA and backing innovative initiatives like Vote Local PA to reach every voter ahead of Election Day,” he continued. “We know this election will be won in the states, and over the next 70 days, Democrats will engage voters in all 67 Pennsylvania counties with a targeted, tailored message on how we’ll deliver for them and their families this November.”
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Publish date : 2024-08-28 05:36:00
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