NEWARK, NEW JERSEY – SEPTEMBER 12: Taylor Swift accepts the Best Pop award for “Anti-Hero” onstage … [+] during the 2023 MTV Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey. Taylor Swift’s “My Tears Ricochet” returns to one Billboard chart and reaches a new peak following its use in Blake Lively’s new movie It Ends With Us. (Photo by Mike Coppola/Getty Images for MTV)
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Taylor Swift has never had an issue turning a song into a hit. She does, though, sometimes benefit from a smart marketing ploy or an inventive and high-profile sync. One such placement in a major new movie has helped one of the singer’s tracks return to the charts and become bigger than ever.
“My Tears Ricochet” reappears on this week’s Alternative Digital Song Sales chart. Swift’s cut lands at No. 8 on Billboard’s list of the bestselling alternative-only tracks in the U.S.
So far, “My Tears Ricochet” has only managed a pair of frames on the Alternative Digital Song Sales list. This latest stint has turned out to be the title’s biggest on the purchase-focused roster, as it reaches a new high point.
“My Tears Ricochet” is one of Swift’s 14 top 10 smashes on the Alternative Digital Song Sales chart. Four of those—“Willow,” “Cardigan,” “It’s Time to Go,” and Big Red Machine’s “Renegade,” on which she was credited as a featured artist back in 2021—have reached the No. 1 spot.
Swift’s cut is surging in popularity after it was featured in the new movie It Ends With Us. The film has become a box office hit, and it’s already earned more than $200 million globally. The title has also been in the news lately, as director and star Justin Baldoni and star and producer Blake Lively have reportedly been at odds, with their apparent dislike for one another becoming very public.
Lively and Swift are friends, and they have been seen out and about together many times in the past. It makes sense, then, that the singer-songwriter would allow her music to be used in It Ends With Us—though Swift has never been especially shy about licensing her work for other media projects.
“My Tears Ricochet” was released in 2020, though never as a single. The tune was featured on Swift’s surprise album Folklore, which took her career in a different sonic direction during the COVID-19 pandemic. It peaked at No. 16 on the Hot 100, despite receiving no promotion on its own.
Source link : https://www.forbes.com/sites/hughmcintyre/2024/08/24/it-ends-with-us-helps-taylor-swifts-song-reach-a-new-peak/
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Publish date : 2024-08-24 01:31:00
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