The Taylor Swift craze surrounding the Kansas City Chiefs’ Super Bowl-winning season helped fuel a 30% increase in the fan base, said Clark Hunt, the team’s chief executive officer.
Swift became a fixture at Chiefs games last year after she began dating Travis Kelce, a tight end on the team. The pop megastar’s presence at Arrowhead Stadium, which started at a game against the Chicago Bears in September, confirmed their relationship and sparked a media frenzy.
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Publish date : 2024-08-14 06:16:00
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