Stanley cup craze: Shoppers clear out shelves at Target stores
Shoppers at a Target in Arizona rushed to get their hands on special edition red and pink “Galentine’s Day” Stanley cups.
Stanley cups have been the chosen drinkware for moms. Now their toddlers get to match them with what the internet is calling the “kid Stanley.”
The moms and aunties of TikTok are fawning over the child-sized Stanley cups that are flying off Target shelves. But this pint-sized Stanley isn’t actually new − or even marketed for the young.
The “kid Stanley” is the 14-ounce Quencher H2.0 FlowState Tumbler. It was announced at the same time as the 20-, 30- and 40-ounce tumblers back in April 2022. But the small cup is being rediscovered after it landed in Target in bright, bold colors that kids might love.
People are posting videos of themselves comparing the tiny, $20 Stanley tumblers to actual children’s water bottles. In other videos, parents are giving their kids cups that are identical to their own. But instead of a huge tumbler the size of the child’s torso, they’re miniature versions that actually fit in the toddler’s hands.
Here’s what to know about the teeny tumbler and how to get one.
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TikTokers ‘scream’ over tiny Stanleys
The Quencher tumbler was announced in 2022, but TikTokers seemingly discovered the smaller quenchers at Target two years later.
On June 14, TikToker @KaitlenTippett posted a video showing off her new find.
“Oh my gosh, look at what I just found at target,” she said. “Toddler Stanleys.” Her video received 2 million views.
She isn’t the first person to post a video of the smaller tumblers to TikTok, but her video is one of the more popular ones.
On April 11, TikToker @Dailataye posted a video she recorded when she gave her daughter a 14-ounce quencher that matched her own. Her video has 6.7 million views.
“The literal way you’re going to scream when I show you what I just found at Target,” said TikToker Madilynn Cameron before she showed the little quenchers in her video. Her video was posted June 13 and has more than 584,600 views.
Where to buy a kid-size Stanley
All four of the tumblers’ vibrant shades available on Target’s website − Bright Lime, Passion Pink, Tropical Teal and Vivid Violet − are sold out online, but lucky shoppers may be able to find a tumbler at their local stores.
The 14-ounce quenchers are also available on Stanley, Dick’s Sporting Goods and Amazon’s websites, but the color options may limited.
How to childproof a Stanley cup
Toddlers are clumsy − it’s just a fact of life − and giving a 3-year-old a cup with a lid that leaks may not end well.
That being said, there is an option to purchase a small Stanley cup that might be more toddler-proof.
Stanley’s Iceflow flip straw tumbler comes with a lid that’s similar to Hydro Flasks bottles, but is the same shape as a Stanley cup and a handle on the lid.
The smallest size available is a 20-ounce tumbler, but more color options are in stock compared with the newly popular 14-ounce quencher. But the bottle costs $30 on Stanley’s website, $10 more than the 14-ounce quencher.
A Stanley representative declined to comment on the latest viral craze.
Julia is a trending reporter for USA TODAY. She has covered various topics, from local businesses and government in her hometown, Miami, to tech and pop culture. You can connect with her on LinkedIn or follow her on X, formerly Twitter, Instagram and TikTok: @juliamariegz
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Publish date : 2024-07-14 04:00:39
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